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New Onza Distribution


RR_Trials

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I was in my local bike shop the other day and the owner had been talking to Rob Poyzer, he said he had said he was selling his shop to raleigh and going to taiwan to develop stuff over there.

Anyone know anything more, didn't know whether to believe him untill this post arose!

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I was in my local bike shop the other day and the owner had been talking to Rob Poyzer, he said he had said he was selling his shop to raleigh and going to taiwan to develop stuff over there.

Anyone know anything more, didn't know whether to believe him untill this post arose!

Mike or Chris possibly. Rob Poyser is someone else...

Read my post further back in the thread.

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Just wanted to give you all the definitive story after reading such a diverse range of theories, rumours and some half truths. As you perhaps do not know, we own the Onza (and Tensile) brand names on a virtual world wide basis. For several years now our sales have been growing throughout the world and we distribute from here in the UK but also increasingly from our base in Taiwan. The UK was therefore the only country where we distributed to shops and directly to the public. Sales have grown to such an extent that we had to make a decision. Do we expand our UK workforce with sales people and credit control staff etc. or do we find a distributor to take all that side off our hands. We decided to plump for the latter and after some long discussions with various companies we decided to plump for Moore Large and Company. They already distribute, Haro, Schwinn and various other brands and they have a ready made operation for sales etc. We came to an agreement and as of 1st of April we appointed them UK distributors of Onza and Tensile. They are purchasing much of our stock but we will continue to sell it as well, until we run out of everything. From that point ML will take deliveries directly from our Taiwan operation.

I stress that we still own and control totally the brand names and the products. A complete new range is currently under development for launch in August. We still control marketing, design and promotions including teams and sponsored riders. It just means that Onza and Tensile products should be available in a much wider range of shops.

At the same time that we decided on this course of action we decided to get out of retail entirely so looked to rent out the shop portion of our premises ( only about 20% of our floor space). It just so happened that at this time Raleigh were looking for premises for a flagship Cycle Life store in Nottingham. We therefore did the deal and they plan to open the shop on June 1st.

The whole change will give us a lot more time to do what we do best which is to design and develop new product. The deal in no way affects our other brands at the moment ie. Guess, Conspiracy, American Classic, X-Fusion Shox, Spinner Forks etc. etc. which we will continue to distribute. Our UK head office remains here and will do for the foreseeable future.

I hope that clears things up.

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Supercycles will still exist, as the owner of Guess, DDG, Onza, Tensile, etc... They won't sell direct to the public.

Moore and Large will handle distribution of Onza and Tensile. If a shop wants them, they go through Moore & Large. If you want them, you have to find a shop which stocks them.

Supercycles will still take care of product design, development and manufacture. This includes team sponsorship, and events like the Cycle Show.

The actual shop is being rented out to Raleigh for them to turn into a flagship Raleigh store.

Any questions?

After about 20 posts with essays of writing that pretty much cleared everything up! (Y) Thanks, Chris. So what was the cause of this whole shifting around of distribution etc? Is it because raleigh are going to rent out the shop? If anyone could reply, would be good... :)

Cheers,

Joe.

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B)-->

QUOTE(joe b @ Apr 23 2006, 03:16 PM)

So what was the cause of this whole shifting around of distribution etc? Is it because raleigh are going to rent out the shop? If anyone could reply, would be good... :)

Er, Mike replied? Like, 2 posts up from yours? :ermm:

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Just wanted to give you all the definitive story after reading such a diverse range of theories, rumours and some half truths. As you perhaps do not know, we own the Onza (and Tensile) brand names on a virtual world wide basis. For several years now our sales have been growing throughout the world and we distribute from here in the UK but also increasingly from our base in Taiwan. The UK was therefore the only country where we distributed to shops and directly to the public. Sales have grown to such an extent that we had to make a decision. Do we expand our UK workforce with sales people and credit control staff etc. or do we find a distributor to take all that side off our hands. We decided to plump for the latter and after some long discussions with various companies we decided to plump for Moore Large and Company. They already distribute, Haro, Schwinn and various other brands and they have a ready made operation for sales etc. We came to an agreement and as of 1st of April we appointed them UK distributors of Onza and Tensile. They are purchasing much of our stock but we will continue to sell it as well, until we run out of everything. From that point ML will take deliveries directly from our Taiwan operation.

I stress that we still own and control totally the brand names and the products. A complete new range is currently under development for launch in August. We still control marketing, design and promotions including teams and sponsored riders. It just means that Onza and Tensile products should be available in a much wider range of shops.

At the same time that we decided on this course of action we decided to get out of retail entirely so looked to rent out the shop portion of our premises ( only about 20% of our floor space). It just so happened that at this time Raleigh were looking for premises for a flagship Cycle Life store in Nottingham. We therefore did the deal and they plan to open the shop on June 1st.

The whole change will give us a lot more time to do what we do best which is to design and develop new product. The deal in no way affects our other brands at the moment ie. Guess, Conspiracy, American Classic, X-Fusion Shox, Spinner Forks etc. etc. which we will continue to distribute. Our UK head office remains here and will do for the foreseeable future.

I hope that clears things up.

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