dannytrialskid Posted February 12, 2013 Report Share Posted February 12, 2013 Hi, My friend and I have set up our own company and in the design phase of all our products etc.. We just realised that there is a company with the same name as us that deals with the same category of products. So as an example their name is 'Company Name', but ours is 'Company Name Co.'. We don't want to get sued or anything for having the same name as them, does the 'Co.' at the end make it different? - We wanted to be unique and this certainly doesn't help, however their company doesn't seem to be too popular at the moment. Could be wrong though. Any help/advice would be good. Please only serious answers though, fed up of all the sarcastic rubbish that happens on TF. Thanks. Quote Link to comment Share on other sites More sharing options...
JD™ Posted February 12, 2013 Report Share Posted February 12, 2013 Get a unique name, if not for the legal issues then for the fact that you want your brand to be yours in your own right. You don't want people searching for you finding the other company, right? Quote Link to comment Share on other sites More sharing options...
dannytrialskid Posted February 12, 2013 Author Report Share Posted February 12, 2013 (edited) Get a unique name, if not for the legal issues then for the fact that you want your brand to be yours in your own right. You don't want people searching for you finding the other company, right? Very true. Shame though, because we had our logo made and everything. Liked the name a lot. Edited February 12, 2013 by dannytrialskid Quote Link to comment Share on other sites More sharing options...
monkeyseemonkeydo Posted February 12, 2013 Report Share Posted February 12, 2013 Which is why the other company went with it too. As JD says, keep it unique. Quote Link to comment Share on other sites More sharing options...
dann2707 Posted February 12, 2013 Report Share Posted February 12, 2013 If that company is failing now surely it's not the best idea to use their name anyway regardless of the legal situation? Just doesn't make sense to me. Quote Link to comment Share on other sites More sharing options...
dannytrialskid Posted February 12, 2013 Author Report Share Posted February 12, 2013 If that company is failing now surely it's not the best idea to use their name anyway regardless of the legal situation? Just doesn't make sense to me. I'm not 100% sure on their popularity. Just going by their Facebook likes, which is impractical really. I shouldn't of even said it to be fair. Quote Link to comment Share on other sites More sharing options...
Jolfa Posted February 12, 2013 Report Share Posted February 12, 2013 Facebook likes mean practically f**k all as I found out, it's a website that'll net you the most customers! Quote Link to comment Share on other sites More sharing options...
FamilyBiker Posted February 12, 2013 Report Share Posted February 12, 2013 ^^^look how far it has come... Quote Link to comment Share on other sites More sharing options...
Tom Booth Posted February 12, 2013 Report Share Posted February 12, 2013 Plus the constant phone calls to the wrong place drives you mad. We get people wanting an auto electrician all the time. Quote Link to comment Share on other sites More sharing options...
Jolfa Posted February 12, 2013 Report Share Posted February 12, 2013 ^^^look how far it has come... Aimed at me? Quote Link to comment Share on other sites More sharing options...
FamilyBiker Posted February 12, 2013 Report Share Posted February 12, 2013 Aimed at me? no,sorry. aimed at the fact the internet has so much power in the real world. i didnt add any of my friends,i met them in kindergarden. Quote Link to comment Share on other sites More sharing options...
dann2707 Posted February 12, 2013 Report Share Posted February 12, 2013 pedoooooo 1 Quote Link to comment Share on other sites More sharing options...
FamilyBiker Posted February 12, 2013 Report Share Posted February 12, 2013 (edited) pedoooooo ...at the times i was in kindergarden obviously! oh my! did i say your chicken and bacon stuff makes you gay,the receipt has to be,no? :wink2: Edited February 12, 2013 by FamilyBiker Quote Link to comment Share on other sites More sharing options...
dann2707 Posted February 12, 2013 Report Share Posted February 12, 2013 Haha I was just joking. All friends here. But it was a really nice meal. Quote Link to comment Share on other sites More sharing options...
JT! Posted February 13, 2013 Report Share Posted February 13, 2013 If the 'company name' has anything to do with your personal names then you're ok. Like if my name was Jeff Microsoft, I could open up a store called Microsoft Computers. Although that would be silly anyway. Quote Link to comment Share on other sites More sharing options...
shercofray Posted February 13, 2013 Report Share Posted February 13, 2013 I'm not 100% sure on their popularity. Just going by their Facebook likes, which is impractical really. I shouldn't of even said it to be fair. Have you completed sufficient due diligence? As if you are comparing competitors via 'likes' on Facebook it doesn't sound like it. This isn't a dig just trying to help. Quote Link to comment Share on other sites More sharing options...
dannytrialskid Posted February 13, 2013 Author Report Share Posted February 13, 2013 Have you completed sufficient due diligence? As if you are comparing competitors via 'likes' on Facebook it doesn't sound like it. This isn't a dig just trying to help. We aren't comparing via Facebook Likes. This is how I found out there was a company with the same name. Just a Facebook search and Google search to check, which turned out there was one. Quote Link to comment Share on other sites More sharing options...
shercofray Posted February 13, 2013 Report Share Posted February 13, 2013 (edited) Have you checked on Companies House? It may just be there trading name. Edit: do you think you've done sufficient dd? Do you know much regarding setting up and running of a company? Do you have an accountants in place? Edited February 13, 2013 by shercofray Quote Link to comment Share on other sites More sharing options...
Muel Posted February 13, 2013 Report Share Posted February 13, 2013 You commissioned a logo design without checking thoroughly if the name was already taken?The business world is going to kick you in the fanny. 2 Quote Link to comment Share on other sites More sharing options...
dannytrialskid Posted February 13, 2013 Author Report Share Posted February 13, 2013 You commissioned a logo design without checking thoroughly if the name was already taken? The business world is going to kick you in the fanny. I'm a graphic designer. It was free. Quote Link to comment Share on other sites More sharing options...
JD™ Posted February 13, 2013 Report Share Posted February 13, 2013 I'm a graphic designer. It was free. Uh oh. Nothing is free, and the most expensive thing you can use is your time. If you value your time at £100 per hour, for instance, then that logo definitely cost you something. Everything you do in business has a cost, especially in that you could be doing something else instead. The key is in working out which is worth the most at any given point. For instance, 10 minutes checking the name would have saved you that time that you've now got to spend again. If each logo takes you 4 hours (I'd reckon that was low on the scale for something well thought out) then you've just cost yourself £400 in time - oops. 1 Quote Link to comment Share on other sites More sharing options...
Muel Posted February 13, 2013 Report Share Posted February 13, 2013 I'm a graphic designer. It was free.Don't be misleading then:we had our logo made Quote Link to comment Share on other sites More sharing options...
shercofray Posted February 13, 2013 Report Share Posted February 13, 2013 I'm a graphic designer. It was free. Sorry but you have asked for help from 'business people' and when given you are either, in my case ignoring it, or just trying to back up that what you have done is correct. You need to learn to listen and then educate yourself; until you do this you will not get very far. Quote Link to comment Share on other sites More sharing options...
Jake. Posted February 13, 2013 Report Share Posted February 13, 2013 Call it Sixty5. 2 Quote Link to comment Share on other sites More sharing options...
Muel Posted February 13, 2013 Report Share Posted February 13, 2013 Sorry but you have asked for help from 'business people' and when given you are either, in my case ignoring it, or just trying to back up that what you have done is correct. You need to learn to listen and then educate yourself; until you do this you will not get very far.Not sure if this was intended to have me in with the 'business people', but I felt I should clear up anyway, I'm not a business person, I tried it and it's far too complicated, stressful and difficult to make decisions for me. I'm now strictly an employee for other people. I don't even like doing freelance web development work because than means asking people for money. Quote Link to comment Share on other sites More sharing options...
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