Omfg, How Degrading Is This Advert?

[Ash-Kennard]

http://www.youtube.com/watch?v=BvXBmPjlXAA

i just complained to the asa (advertising standard agency) about it. its a joke. i couldnt be arsed to describe it to them properly so i copied something a website had written about it. feel free to complain too

Advertiser and product

Advertiser: oven pride

Product: oven cleaner in a bag

Your complaint:

the picture of “men” Oven Pride portray in their latest advert for “oven and BBQ cleaner in a bag”.

And it’s so outrageously patronising to men and such a depressing picture of married life that I get an overwhelming urge to kick my eyeballs out every time I see it.

The advert features a couple who are straight out of a 1970’s sitcom - she’s a sour-faced battle-axe in training and he’s a simpering emasculated idiot. Their relationship is so loving that they can barely bring themselves to look at each other. So instead they take part in a bizarre silent and deeply menacing gurning competition.

There she stands - hands on hip, desperately trying to suck her lips clean off her face - as a statuesque representation of womankind’s disgust at the inadequacies of men. Whilst he fidgets uneasily on his stool, presumably because he’s so idiotic he’s put his underpants on the wrong way.

This tension is only broken by an aggressively condescending female voice over claiming that Oven Pride is “so easy - a man can do it”. On hearing this, the woman thrusts the box of Oven Pride into the man’s chest with the force of an elephant on a pogo stick.

Relieved that his internal organs are still internal the man sets to work cleaning the oven.

But it’s not all bad news for the man. From the look on his face, and the mildly masturbatory way in which he shakes the bag, cleaning the oven gives him an almost orgasmic pleasure.

In fact with just a few more shakes of the bag and a shift onto the other buttock to contort his back-to-front underpants a little tighter and… yes, yes, there’s the face of a man who’s just inadvertently ejaculated whilst cleaning a household appliance:

Now I’m sure that this Oven Pride is supposed to be ironic. It hopes to get house wives all round the country knowingly tutting and shaking their heads at “men never doing the bloody cleaning!”.

But it paints such a depressingly misanthropic picture of marital life and such a staggeringly patronising picture of men that any irony is completely lost.

Oh, and did I mention that it’s depressing and patronising?

[Luke Rainbird]

Shut up Kennard

[Skoze]

I thought you wrote that yourself for a minute - nearly had a coronary.

[Muel]

I didn't find it degrading, I just laughed. The make a valid point and back it up with mild humor.

[omgnoseat]

You sound like an old grumpy man who has nothing to live for but complain about everything.

[Ash-Kennard]

wtf

ok

if it said "its so easy a woman/nigger/spastic can do it" can you imagine how f**ked off everyone would be? it definately shouldnt be aired

[Robwalker]

If you find that offending you need to man the f**k up.

Get over it.

[JD™]

wtf

ok

if it said "its so easy a woman/nigger/spastic can do it" can you imagine how f**ked off everyone would be? it definately shouldnt be aired

I dunno about you, but I get f**ked off when women/niggers/spastics complain about menial shit like this when they should just have a light giggle about it. This is equally annoying.

PEOPLE OF BRITAIN: STOP COMPLAINING AND START WORKING.

[Krisboats]

............f**k it

It's people like you who keep this fad of complaining and suing each other going and helps to snowball the scale of complaints into some abnormally disproportionate figure compared to the severity of the initial misdemeanour that ends up becoming so irrelevant the complaining begins to be funny itself.

So they said men can't/don't clean. I'm pretty much with them on that. If they'd said men are shit at driving i'd complain with you but it is a genuine point.

[Ash-Kennard]

............f**k it

It's people like you who keep this fad of complaining and suing each other going and helps to snowball the scale of complaints into some abnormally disproportionate figure compared to the severity of the initial misdemeanour that ends up becoming so irrelevant the complaining begins to be funny itself.

So they said men can't/don't clean. I'm pretty much with them on that. If they'd said men are shit at driving i'd complain with you but it is a genuine point.

its not that. men COULD do it, just generally dont due to old traditions. so its hardly fair saying that they actually cant do it normally

[Krisboats]

its not that. men COULD do it, just generally dont due to old traditions. so its hardly fair saying that they actually cant do it normally

What's the difference between not being able to and refusing to above all else?

[Dave Anscombe]

that adverts funny.......

he has pink gloves hehehehehee

[Pashley26]

its not that. men COULD do it, just generally dont due to old traditions. so its hardly fair saying that they actually cant do it normally

Get a life, if you want to make a stand about wether men clean up or not I suggest you do a bit of research/get a few more mates and reevaluate your position...

[Ash-Kennard]

What's the difference between not being able to and refusing to above all else?

because its hardly a difficult job is it? the average human being could do it with ease. i agree there are exceptions, retards. but refusing to do it, is wrong too. ill help mum out if shes doing washing or cleaning. dad wont. but thats just because of stupid stereotypical ideologies

[Prawny Baby]

if it said "its so easy a nigger can do it" can you imagine how f**ked off everyone would be? because that would be a blatant lie

[Haz]

[J.KYDD]

Fecking hell kennard sit down!

gove it another couple of weeks and you'll be picking up on trivial crap no one cares about on daytime BBC tv and writing into 'Points of view'

jeeez

[Luke Rainbird]

[Mark W]

/\ Word.