TomN Posted April 10, 2009 Report Share Posted April 10, 2009 I’m conducting some primary research for my module assignment on the brand, Lucozade. I would be grateful if you can complete this questionnaire in the aid of my assignment. The Brand is Lucozade.1. What is the first thing that comes into your head when you see ‘Lucozade’?2. What do you associate Lucozade with?a. Sportb. Energyc. Healthd. Thirst quenchinge. Other:________________________________________________________ 3. How do you see ‘Lucozade’ as a personality trait?a. Activeb. Sportyc. Energeticd. Leadere. Determinedf. Other:________________________________________________________4. What values are important to you?a. Staying in shapeb. Physical appearancec. Healthd. Lifee. Other:________________________________________________________5. What is your reflection when you use the brand Lucozade?(i.e. Jaguar car owners are making a statement of their success)6. If Lucozade was a celebrity, who would they be and why?7. What sex would you consider if Lucozade was a humana. Femaleb. Male Quote Link to comment Share on other sites More sharing options...
Dr. Nick Riviera Posted April 10, 2009 Report Share Posted April 10, 2009 1. What is the first thing that comes into your head when you see ‘Lucozade’?e. Other: Orange2. What do you associate Lucozade with?e. See above3. How do you see ‘Lucozade’ as a personality trait?f. Other: I don't4. What values are important to you?e. Other:Mugging old ladies and smoking crack5. What is your reflection when you use the brand Lucozade?That shit really should have been two for one6. If Lucozade was a celebrity, who would they be and why?Charles manson, this is a stupid question.7. What sex would you consider if Lucozade was a humanNeither, it's a drink. Quote Link to comment Share on other sites More sharing options...
Hendrix Posted April 10, 2009 Report Share Posted April 10, 2009 1. What is the first thing that comes into your head when you see ‘Lucozade’?Colors!2. What do you associate Lucozade with?b. Energy3. How do you see ‘Lucozade’ as a personality trait?c. Energetic4. What values are important to you?b. Physical appearance5. What is your reflection when you use the brand Lucozade?(i.e. Jaguar car owners are making a statement of their success)You're out of energy, hard worked and need some fuel!6. If Lucozade was a celebrity, who would they be and why?Paris hilton, lots of fakery.7. What sex would you consider if Lucozade was a humana. Female Quote Link to comment Share on other sites More sharing options...
Ladd Posted April 10, 2009 Report Share Posted April 10, 2009 1. What is the first thing that comes into your head when you see ‘Lucozade’?2. What do you associate Lucozade with?b. Energy3. How do you see ‘Lucozade’ as a personality trait?c. Energetic4. What values are important to you?a. Staying in shape5. What is your reflection when you use the brand Lucozade?(i.e. Jaguar car owners are making a statement of their success)6. If Lucozade was a celebrity, who would they be and why?7. What sex would you consider if Lucozade was a humanb. Male Quote Link to comment Share on other sites More sharing options...
Mikey Tomo Posted April 11, 2009 Report Share Posted April 11, 2009 I’m conducting some primary research for my module assignment on the brand, Lucozade. I would be grateful if you can complete this questionnaire in the aid of my assignment. The Brand is Lucozade.1. What is the first thing that comes into your head when you see ‘Lucozade’? A bottle of lucozade.2. What do you associate Lucozade with?a. Sport 3. How do you see ‘Lucozade’ as a personality trait?b. Sporty4. What values are important to you?a. Staying in shape5. What is your reflection when you use the brand Lucozade?(i.e. Jaguar car owners are making a statement of their success) Fit and Healthy6. If Lucozade was a celebrity, who would they be and why? Peter Andre. Orange.7. What sex would you consider if Lucozade was a humana. Female Quote Link to comment Share on other sites More sharing options...
mike-dyson Posted April 11, 2009 Report Share Posted April 11, 2009 I’m conducting some primary research for my module assignment on the brand, Lucozade. I would be grateful if you can complete this questionnaire in the aid of my assignment. The Brand is Lucozade.1. What is the first thing that comes into your head when you see ‘Lucozade’? sugar2. What do you associate Lucozade with?a. Sportb. Energyc. Healthd. Thirst quenchinge. Other: crap energy drink that doesnt work 3. How do you see ‘Lucozade’ as a personality trait?a. Activeb. Sportyc. Energeticd. Leadere. Determinedf. Other: stupid4. What values are important to you?a. Staying in shapeb. Physical appearancec. Healthd. Lifee. Other:________________________________________________________5. What is your reflection when you use the brand Lucozade?(i.e. Jaguar car owners are making a statement of their success) trying to look cool6. If Lucozade was a celebrity, who would they be and why? some one who is over rated7. What sex would you consider if Lucozade was a humana. Femaleb. Male Quote Link to comment Share on other sites More sharing options...
LukasMcNeal Posted April 12, 2009 Report Share Posted April 12, 2009 http://www.dailymail.co.uk/sciencetech/art...teeth-cola.htmlThis could be useful Quote Link to comment Share on other sites More sharing options...
Pashley26 Posted April 14, 2009 Report Share Posted April 14, 2009 1. What is the first thing that comes into your head when you see ‘Lucozade’? Bubbles !2. What do you associate Lucozade with?d. Thirst quenching 3. How do you see ‘Lucozade’ as a personality trait?a. Active4. What values are important to you?c. Health5. What is your reflection when you use the brand Lucozade?(i.e. Jaguar car owners are making a statement of their success)Been around for a long time, so stick to what you know ! 6. If Lucozade was a celebrity, who would they be and why?Jade Goody, a sell out.7. What sex would you consider if Lucozade was a humanb. Male Quote Link to comment Share on other sites More sharing options...
hdmackay Posted April 14, 2009 Report Share Posted April 14, 2009 1. What is the first thing that comes into your head when you see ‘Lucozade’?Thirst2. What do you associate Lucozade with?a. Sportb. Energyc. Healthd. Thirst quenchinge. Other:________________________________________________________3. How do you see ‘Lucozade’ as a personality trait?a. Activeb. Sportyc. Energeticd. Leadere. Determinedf. Other:________________________________________________________4. What values are important to you?a. Staying in shapeb. Physical appearancec. Healthd. Lifee. Other:________________________________________________________5. What is your reflection when you use the brand Lucozade?(i.e. Jaguar car owners are making a statement of their success)Thirstyness?6. If Lucozade was a celebrity, who would they be and why?Dunno?7. What sex would you consider if Lucozade was a humana. Femaleb. Male Quote Link to comment Share on other sites More sharing options...
Hannah Shucksmith Posted April 14, 2009 Report Share Posted April 14, 2009 1. What is the first thing that comes into your head when you see ‘Lucozade’?Energy.2. What do you associate Lucozade with?Energy.3. How do you see ‘Lucozade’ as a personality trait?Sporty.4. What values are important to you?Physical appearance and life.5. What is your reflection when you use the brand Lucozade?(i.e. Jaguar car owners are making a statement of their success)I dunna ;(6. If Lucozade was a celebrity, who would they be and why?Katie Price. Overly orange. 7. What sex would you consider if Lucozade was a humanFEMALE! Quote Link to comment Share on other sites More sharing options...
Greetings Posted April 14, 2009 Report Share Posted April 14, 2009 (edited) 1. What is the first thing that comes into your head when you see ‘Lucozade’?A drink which has loads of calories which of course is a good thing.2. What do you associate Lucozade with?b. Energy3. How do you see ‘Lucozade’ as a personality trait?c. Energetic4. What values are important to you?a. Staying in shapeb. Physical appearanced. Life5. What is your reflection when you use the brand Lucozade?Active6. If Lucozade was a celebrity, who would they be and why?Arnold Shwarzenegger, because I don't know any other celebrities apart from him and Tom Hanks, and Lucozade definitely wouldn't be Tom Hanks. Could also be Glen Quagmire?7. What sex would you consider if Lucozade was a humanb. MaleI did a similar questionnaire not so long ago about some orange juices, the questions were remarkably similar (drink's personality, it's sex etc.). Is that some kind of industry standard? Edited April 14, 2009 by Greetings Quote Link to comment Share on other sites More sharing options...
Muel Posted April 14, 2009 Report Share Posted April 14, 2009 1. What is the first thing that comes into your head when you see ‘Lucozade’?The part of the label that says, "may stain clothes", I always think what's it going to do to my insides if it can stain my clothes?2. What do you associate Lucozade with?a. Sportb. Energyc. Healthd. Thirst quenchinge. Other:________________________________________________________ 3. How do you see ‘Lucozade’ as a personality trait?a. Activeb. Sportyc. Energeticd. Leadere. Determinedf. Other:________________________________________________________4. What values are important to you?a. Staying in shapeb. Physical appearancec. Healthd. Lifee. Other: All of the above? Also stregnth.5. What is your reflection when you use the brand Lucozade?(i.e. Jaguar car owners are making a statement of their success)People who drink it generally havn't got a clue in my experience, they go and work out to burn fat, then drink a drink thats full of empty calories and sugar, clever!6. If Lucozade was a celebrity, who would they be and why?Jade Goody. Disgusting, annoying and very, very orange.7. What sex would you consider if Lucozade was a humana. Femaleb. Male Quote Link to comment Share on other sites More sharing options...
ManxTrialSpaz Posted April 15, 2009 Report Share Posted April 15, 2009 I’m conducting some primary research for my module assignment on the brand, Lucozade. I would be grateful if you can complete this questionnaire in the aid of my assignment. The Brand is Lucozade.1. What is the first thing that comes into your head when you see ‘Lucozade’?Orange bottle2. What do you associate Lucozade with?e. Other: Sugar 3. How do you see ‘Lucozade’ as a personality trait?f. Other: Casual footballer needing to 'refuel'4. What values are important to you?e. Other: Having fun5. What is your reflection when you use the brand Lucozade?(i.e. Jaguar car owners are making a statement of their success)There mustn't have been any water or powerade in the shop I bought it from6. If Lucozade was a celebrity, who would they be and why?An annoying one.7. What sex would you consider if Lucozade was a humanb. male Quote Link to comment Share on other sites More sharing options...
TomN Posted April 15, 2009 Author Report Share Posted April 15, 2009 I did a similar questionnaire not so long ago about some orange juices, the questions were remarkably similar (drink's personality, it's sex etc.). Is that some kind of industry standard?My module is contemporary brand management, looks at brand image, identity, values etc and how a brand can become a person etc with other theories.Thanks people, you've been a big help! Quote Link to comment Share on other sites More sharing options...
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