Three Quick Questions

[plainlazy84]

Please could you add a reply (if you want to) before scrolling through the thread. This is so that your answer isn't influenced by anybody else.

This is for a mate who is doing a dissertation based on rebranding, and in particular Aviva's recent decision to replace the Norwich Union Brand with Aviva.

• Questions are purposely not too in depth to get an idea of general awareness
  
• Answer Q1 and Q2 simply YES or NO
  
• Answer Q3 with a sentence or two if you can
  
• Please try to be honest as possible and no Googling!
  

1. Are you aware of the rebranding?

2. Are you aware of Aviva?

3. What do you think Aviva operates as?

Thank you!

[Josh PWND]

1)Yes

2)No

3)Maybe a law company or a money company.

[The Hitcher]

1. Are you aware of the rebranding? Nope

2. Are you aware of Aviva? Nope

3. What do you think Aviva operates as? Bank

[N.Wood]

1. No

2. No, never heard of it before.

3. My heart says aviation, but my head says mortgages.

[Caleb]

no

no

sounds like a water company(drinking water) although looking at the image its probably financial?

[Mark W]

1. Are you aware of the rebranding?

No.

2. Are you aware of Aviva?

No.

3. What do you think Aviva operates as?

A financial group?

[Nuke Bowel]

1. Are you aware of the rebranding? No.

2. Are you aware of Aviva? Yes.

3. What do you think Aviva operates as? Insurance.

[Joe_Elding]

1. Are you aware of the rebranding? No

2. Are you aware of Aviva? No

3. What do you think Aviva operates as? Big international bank? sounds like a spanish HQ..

[Hendrix]

Yes

Yes

Insurance I think?

[Extreme_biker0]

Please could you add a reply (if you want to) before scrolling through the thread. This is so that your answer isn't influenced by anybody else.

This is for a mate who is doing a dissertation based on rebranding, and in particular Aviva's recent decision to replace the Norwich Union Brand with Aviva.

• Questions are purposely not too in depth to get an idea of general awareness
  
• Answer Q1 and Q2 simply YES or NO
  
• Answer Q3 with a sentence or two if you can
  
• Please try to be honest as possible and no Googling!
  

1. Are you aware of the rebranding?

2. Are you aware of Aviva?

3. What do you think Aviva operates as?

Thank you!

1. No I am not aware of the rebranding, although i had noticed the 'an aviva company' subscript appearing wherever Norwich Union did, so I suppose if someone had said 'are they planning a rebranding' and i actually thought about it i'd say that yes, they probably are. I love concise answers.

2. Yes

3. They own Norwich Union don't they? And lots of other insurance brand names.

[Revolver]

1) no

2) no

3) some form of financial company.

[*Tom*]

Yes

No

Something to do with moeny, maybe insurance.

[JonMack]

1. Are you aware of the rebranding?

Nope

2. Are you aware of Aviva?

Nope

3. What do you think Aviva operates as?

I would imagine some kinda bank/insurance company.

[plainlazy84]

Thanks for the answers so far guys. Doesn't matter if you dont know much about Aviva/ the rebrand, it is still useful.

[Rich J]

1. No

2. No

3. Replacing so i assume to be somethiing similar bank, building society, maybe something financial.

[Token]

1. No

2. No

3. Aviva have purchased them possibly?

[Fishy]

1)No

2)Yes

3)Massive insurance company.

[_CRED_]

1) Yes

2) No

3) A bank?

[Jolfa]

1. Are you aware of the rebranding? No

2. Are you aware of Aviva? No

3. What do you think Aviva operates as? I would hazard a guess at insurance

[anzo]

1.No

2.No

3. I'm guessing it is a foreign bank? Not exactly a name change but more of a take over/networking? Like what happened with Abby National and the Santander Group?

[Tomm]

No,

No,

Insurance underwriter? Don't think I've heard of them before though.

Surely a big company can do better market research than this?