I think there might be a niche in the market for slightly upper class cases, perhaps even desginer as long as it is obviously designer. Obviously a percentage of the people that own the iPhone have the iPhone not because of it's ability but because of the kudos that comes with owning something by apple and it being elegant and different, so I'd probably reckon that those same people would definitely be interested in a case that is different an elegant such as a leather flip case in the style of Paul Smith coloured stripes. Maybe it's something you could look into, I haven't seen many designer cases going for reasonable prices anywhere and obviously with them being more desirable an abit more expensive you're overall mark up percentage could be more, so you'd stand to make more money. edit: just a quick search into google an found this straight away http://forums.ilounge.com/showthread.php?t=66821 there are obviously benders out there willing to spend the money on exclusive stuff like this. Looking at the price on the Apple site for a Paul Smith case: http://store.apple.com/uk/product/TW082ZM/A and it being £79. Find the right place to buy them from and you're laughing.