It cam to me in a dream (actually just as I woke up). You hear a lot of complaints regarding the life of the bearings in ISIS BB's. Well I had asimple way of fixing this problem but it requires a new industry sandard.
Basically BB shell should be made bigger, the size of BMX BB but with threads in. This would allow for bigger brearings and would possibly increase the life of BB's.
Anyone agree with me, or not, critisie a way (not may spelling I know its bad)