Even my mum and sister are 'in on it' now. My sister bought two breast cancer bands, the pale pink ones. But my mum wabed a bright pink one, so she gave my ister her ligh one aswell. She went to a different shop and asked for a bright pink breast cancer band, however, when she got home she realised it was a pink livestrong band, so she won't wear it. It's stupid. :unsure: