Maybe there isn't a need for a stiffer wheel, but if it is stiffer than an already stiff wheel then surely thats not a bad thing.
I don't know exactly what they plan to do yet, but they will always be looking for improvements.
Hope Hoops is the name for there complete wheel builds and they work out cheaper than if you were to buy a rim, spokes and hubs etc and get it built by a bike shop. Its a way of getting better wheels out there for not a big expense. They have been doing Hoops for a couple of years now for other disciplines, XC, DH and Road, Now they are venturing into trials possibly.
Tom