I fully agree, don't get me wrong. But if the average Joe went in, it wouldn't really be that amazing. Given the first 1 or 2 years it was average people with some not so average ones, but that wont pull the ratings now, we've seen that. They have to try and out do the previous year or it simply will fall flat on its arse. I wasn't going to watch it, but with all those women, i probably now will (atleast more then i was planning too). Mainly for wanking material , but thats 1 more viewer they've now gained, and i doubt they've really lost any either, except the super feminist's, but lets face it, they wouldn't watch it anyway as there in tree's saving the vagina or something. Not picking on you Matt by the way just thought i'd make this point.