Although Ross, it was more a case of discussing arrangements if Vince refuses to take them off!
Jack Meek actually showed me the Chamfered edges on a pair of Phat Pads he modified a couple of years ago. After seeing it work and given we had more options with the moulded material, I thought it would be worthwhile.
Thanks for all the comments, and keep posting up issues with the site as they are continually being resolved. New photos and updates are also going up as soon as they're ready (the site's got a great content-management system that Danny's implemented, so it makes modifications really nice and simple for us to do).
For those who asked, the Phluid is a brake fluid designed for hydraulic rim brakes. It's water-based, without any of the corrosive compounds in tap water, with an added corrosion inhibitor to protect the inside of your brakes. It's been in testing for almost a couple of years now and has done really well. (Original brakes are still working perfectly from the initial batch, without even having been topped up!) I can't wait to get it released!
Luke, there was a reason we didn't go for the domed recess in the Vee backing. I don't know how much of an issue it would have been, but I didn't like the idea of having a steel convex washer rubbing against an aluminium backing (despite the anodising). This way gives you a bit more flexibility.
The nav bar isn't quite right in Safari and Chrome, but fine in FF and IE. We're working on it!
And as Ben said, Martyn, Vince and Ryan have all expressed interest in using the pads, so they're all going to be using them. Phatworks is sponsoring the MAD team now as well (as most of the team have been using phatpads for a while), and also a few other awesome riders that can give their impressions.
We've just had our 1st order - being packaged as we speak!