Cut the kid some slack!
If we don't give some shops some free advertisement on here, no company is ever going to rival tarty and no offence to those guys but competition between trials shops is good! I know people are going to totally bum tart and go on about "superb service" and "good prices", but so long as this kid establishes himself propperly, payed the propper import and VAT taxes, honours warantees then I say good luck to him! Of least let him turn a bit of profit before we make him pay to advertise on here!
Best of luck dude, I don't think that its the most constructive thing to do with your time or money but good luck.