Haha, we don't ring them, although, deals ended last night and a demon went back up to 100 form like 75 I think, anyway, I put the tag back on for 100 at 7 last night, this woman comes screaming over sayin it was 75 and the offer isnt over yet, my reply is "yes I know, we're just preparing for tomorrow, would you like one of these?" "Yes I would for £75" "Ok i'll go check the stock" "You better get that £100 label off it" "Yes but we're preparing for tomorrow" "Well i'm not paying £100" "I know, only £75" "Well then why does the sign say £100, you better get it took off right now" I mean, how ignorant/plain stupid do some people get, I felt like chucking it at her.