The Echo hub is very similar to the Onza T-Master (comes in silver or black, 32h or 36h), which is £30.
An advantage of the Echo hub is that it has built in snail cams (well, should, theyre not shown on the picture you linked to, or mentioned in the description), which make things very neat and tidy.
Both hubs use steel axles and sealed cartridge bearings, so are pretty solid and dependable!
If you're after colour, then the Viz hubs are apparently good (I'm sure there'll be a few people with opinions about them :$), or the 2006 Echo hubs will also be worth a look.