I think we're mostly in the same camp on this one - as trials riders we're a bit 'unsure' of the riding, it doesn't flow that well and isn't as 'good' (broad term) as Ali or Danny for example.
BUT, entertainment factor is really, really high. It's the sort of thing you can show to your mum or girlfriend and they'll enjoy it, not noticing the small details we do as riders. And I think that's what it's aimed at; promoting his sponsors, getting loads of hits on YouTube etc, and if it's riding a trials bike then fair play, it can only be a good thing.