Yeah, it's a bit of a tricky one - to get more pushbike riders to buy it requires putting more cycle content in, which in turn means more cycle content needs to be produced. We've done our best for the last few mags, but it's a major drain on time which we don't really have to spare. We've had very poor feedback from the advertising (basing it purely on sales, we've got back 0.01% return on investment so far), and nothing from the articles unfortunately. I'm not sure we can sustain such an input to the mag given the benefits we've got back so far, which is a shame.