Well that's an answer Commenting in such a strong way about stuff that you don't understand, or know much about, is generally not a great idea dude. As Mark said, Koxx asked us to sponsor Jack on their behalf, and we were just the middle man to pick up the bill when Jack inevitably broke stuff and Koxx wouldn't replace it under warranty.
So Jack had a front hub, couple of rims, a couple of sets of forks (plus quite a lot of time modifying said forks) and 2 frames from us for free (that I can remember - I'm sure there was more), plus a very high level of discount on his original bikes, and healthy discount on all his spares.
Retailers aren't in as good a position as manufacturers to offer huge discounts/free stuff, simply because the stuff costs us more. We would hope that if any rider wasn't happy with their sponsorship (note: that doesn't just mean 'discount') they would speak to us about it.
Anyway, great result for Jack and cool to see a beasty comp getting some coverage!