actually, an avid ultimate vee setup is more exspensive than a maggie, but the quality is MUCH higher! I like vees as they have much MUCH more holding power, are easier to pull than a maggie (reducing arm fatigue), pads last longer as they dont wobble around, pads are easier to replace, brake is easier to setup, brake is usually quieter, can remove wheel without letting the air out of the tyre, can get spairs in just about any bike shop in the world, no split hoses, no freezing parts, can adjust the power, can adjust the lever feel, the pivot is lower and the arc of the lever is more natural. enough reasons?