well, Rock'n Roll Cycles sold Onza to Moorelarge?, so in theory, they shouldn't have any more rights than any other shop. Moorelarge set the rrp, they tell shops to stick to it, Rock'n Roll don't. If that isn't the case and Rock'N Roll do still own onza, then is cheeky to tell people to do one thing and do something differently yourself.
cheaper bikes are good, I'll agree. But Rock'n Roll selling them for less is unfair. If everyone has to sell them at the same price, then people have more choice where to get them, the more choice they get the more the actual service the shop gives will get better so they choose them other the competition. THAT would be better for the sport! If they got better service, the bike would come set up, would have great aftersales advice and great general advice and the rider would spend more time riding a well set up bike rather than spending less and getting a bike in a box with no knowledge of how a trials bike should be set up and will either ride worse because of that, or in a worse case example, fall apart and break. That rider won't have enjoyed the sport as much as the rider who payed the rrp and got the service and is more likely to stay in the sport for longer.