Ali C, I probably have a slightly biased opinion, because I don't have much experience with rim brakes, however I'm quite interested in the science of wheel building. My wheels were built by someone at Tarty Bikes, perhaps you or Adam and I think you guys did a superb job. The rear wheel was Chris King 36H hub and Sun Ringle MTX rims, laced 4-cross with Sapim Strong spokes.
I don't really notice any spoke flex, but then I'm not too picky on these things. I did a fair amount of research before I ordered the parts. My understanding was that using a hub with wide flanges, strong spokes, and 4-cross lacing pattern, results in extremely rigid wheel. I think mainly this is because the hub pulls on the spokes at the right angle. Maybe I'm missing something, but I can't see how you can get a noticeable spoke flex, since the twisting force exerted by the hub is done at such an angle that the spokes are being stretched at the same angle as they are pulling on the rim.