Not to continue an argument but in my mind over priced would mean an artificially inflated price to provide extra profit for the company. I reckon the actual markup on the bike will be almost identical to the markup on the whole Inspired range (and most likely a lot of other big bike firms). It's expensive because of the spec and also because of the expense put into the development (not just the manufacture) of the frame and forks. If you put all the components on a Marino then sure you could do the same bike for maybe £1300 but to get the level of attention to detail the Inspired gives, from dropouts, tensioners, fork down to cranks, bash/ring etc. you have to pay for it. Even the bars aren't just a rebranded catalogue item that has been specced for the Arcade which adds to the expense.