That may be so, but none of those things make me want to buy an energy drink... I find it impressive what companies like Red Bull have achieved, which almost seems to be less about selling the drink now and more about promoting every kind of underground type of sport you can think of. Apple just need to rename a product and all the fanboys will buy it. And I actually do think that a lot of their stuff 'sells because it looks cool'- that's what the fanboys want. In some circles you simply have to be an Apple person to be accepted and I find that really sad, particularly when some of the products are so frickin' closed and restrictive for no reason whatsoever.