I think some people are worrying about the 'creative' thing a little too much (not saying ali), just feel some are trying to forcefully be different. Choosing a different medium for example is not the only way to be creative, ali has mixed in decent riding, with a theme (travelling), with shooting on the older medium to create something completely different.
Not saying mine will be an exception, nor do I feel that mine will meet the 'creativity' that some are maybe looking for.
When I read the 'brief', my initial thought was - 'I need to start filming and editing properly again'.
it's been a long time since I have made a video that i have thought about every shot, and truly considered all aspects of what i am documenting. In fact when i released my first video on the inspired someones (think it was JD) response was that the video felt 'rushed'. He was right, and as such I hope to make it right with this video.
Ali's video was different, but sweet. It took me 3-4 watches to get into it, but thats because we are used to either high quality videos, constructed well and showing only the finished article of a riders abilities or videos where the rider thinks about nothing but the move he is doing where he / she could consider the background, the shot, angle, and all other little things etc.