It may seem expensive, but as people have said, it does have the technology crammed into it. Look at it this way.. How many people go out and pay £3000 for a big HD Tv?? Would you say that was expensive, I mean its only a tv?? Or someone who goes out and spends £100,000 on a Ferrari, I mean its only a car. Or Spending £500,000 on a villa in Spain, I mean its only a house. Theres always going to be cheaper alternatives to anything in life. Ive not played one so cant comment on whether I think they are worth the money, so Im not going to. Oh and Blu-Ray will probably win this fight im afraid. At the end of the day, there is far more support from Hollywood for Blu-ray than HDDVD. Blu-Ray: Buena Vista, Disney, 20th centry Fox, Lionsgate, MGM, Sony Pictures, Paramount, Warner Brothers, Dreamworks HDDVD: Universal, Pathe