I think thats a pretty big assumption. Business is business, if you only bought things that wern't infalted in price you'd have about 2 items to your name, those being bits and bobs you found down the back of your mates sofa. I'm well aware Specialized innertubes cost 80P trade, £4.50 retail, but i still buy them because lifes too short to be writing emails to Specialized telling them their products are overpriced.