Irivers are good too, way better sound quality than the Ipods. To be honest its not about being different, I had an Ipod for aaaages before I lost it. Im just not a huge fan. Theyre good enough, look great etc. I just dont like them! As far as cost goes, for me its no object when it comes to buying an MP3 player. I'd pay up to 250/300 for something good. As for the bluetooth, maybe its a bit gimmicky but I love the idea of being able to have the Sony tucked away while im riding, maybe in an enclosed casing and being able to easily listen to the music wirelessly. For travelling and listening any other time than riding I wouldnt be using the bluetooth as my shure in ears would be going to waste.. (I spent way too much money on them :$)