I couldn't give a shit if he has a personalized number plate. I do have real reasons for not liking certain shops, i.e. I've received shit service. I'm entitled to my opinion, and as a consumer - entitled to choose where I do and don't buy stuff from. I don't know why you suddenly jumped to Dan Ko's defense as soon as I mentioned personalized number plates? Did I specifically say 'I hate Dan Ko because he has a personalized number plate, and I'm never going to buy stuff from his website and I'm going to put a hex on him because personalized number plates just infuriate me? I think not. Handbags away benders, all shop owners concerned are big boys now, they can deal with their own criticisms.